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ABOUT US |
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On Wheels, Incorporated is a multicultural multimedia company that publishes African Americans On Wheels, Asians On Wheels and Latinos On Wheels magazines. It produces The Urban Wheel Awards, On Wheels with Warren Brown radio show, and maintains the OnWheelsInc.com website. On Wheels, Incorporated is also the parent organization of the Edward Davis Education Foundation.
DO YOU KNOW ...
- African Americans On Wheels and Latinos On Wheels distribute 1.1 million publications that reach over 6 million readers?
- OnWheelsinc.com has over 200,000 unique page views a month?
DID YOU KNOW ABOUT ONWHEELS' DIVERSITY MISSION?
ONWHEELS is the ...
- Nation's first consumer automotive publication to target minorities
- Only multicultural automotive multimedia company
- Only consumer automotive media for African Americans, and 2nd and 3rd generation Asians and Hispanics
- First automotive magazine to go online
- Only minority-owned magazine to publish digital versions accessible online
- First minority media to attract luxury car ads (July '95), opening door for other minority media and introducing auto advertisers to diversity marketing
- First external diversity council for an automaker by helping Jaguar and Volvo form advisory councils that included African Americans, Asians, and Hispanics
ALSO, ONWHEELS ...
- Formed alliances with over 100 multicultural business, community and media organizations
- Helped influenced other magazines to start auto sections and opened door for auto industry to increase minority media outreach
- Provides free auto content to more than 800 African American, Asian, and Hispanic newspapers
- Provides internships, scholarships and has mentored over 100 young minorites
- Produces the annual Urban Wheel Awards, the only multicultural event held in conjunction with a Tier one auto show and the only multicultural event sponsored by every major auto company (except two)
- Recently formed a partnership with the world's number one research firm, R.L. Polk, to help expand research on ethnic minority car buyers
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